Business


The Journey to 2017

15

Dec 2016

The Journey to 2017

“Professor Max Planck, of Berlin, the famous originator of the Quantum Theory, once remarked to me that in early life he had thought of studying economics, but had found it too difficult!” – John Keynes. Human beings are extremely complicated. You don’t have to venture further than a moment of honest introspection to realize that. Yet, for so long, organisation managers have relied on simplistic economic models either directly, or through ideas rooted in these models’ assumptions. Over the last few years, however, we have been at the precipice of an exciting transition away from these basic assumptions. There are...

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Why Psychology’s replication crisis is good for business

14

Jul 2016

Why Psychology’s replication crisis is good for business

More and more these days, companies are turning to Psychology and the Behavioural Sciences for deeper insight into what makes the minds of their clients, employees and managers tick. There have been a host of reasons for this: an ever increasing amount of competition causing a shift to a more client-centric approach to business, the rise of big behavioural data, less trust in standard economic models, and, of course, the rise of behavioural economics, pulling all its intersecting fields up with it. While it has been encouraging to watch interest in findings from these fields grow over the last few...

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Test everything: Why being wrong is right.

14

Jul 2016

Test everything: Why being wrong is right.

Full reading time 8 min.  Bold reading time 1 min. In our competitive world it’s sometimes difficult to admit to ourselves that we are not the experts of the products and services that we design: our customers are. Sure, we know how these things work technically, we understand the maths behind them or all of the features that they have. What we don’t always know is how people use these things in the real world, how it makes them feel, and what they believe would make them better. That’s why we believe in testing everything! Whether it’s an idea, a...

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“Big data is people” by Rebecca Lemov

14

Jul 2016

“Big data is people” by Rebecca Lemov

We live in the ‘petabyte era’ defined by the rapid generation of massive amounts of data. It is important to keep in mind that the source of all this new data is in fact us. The so-called ‘big data’ that experts and companies use on a daily basis for their ads, research and strategies is generated by our everyday activities, and can be traced back to almost everything that we do. In our modern technological world, those with the ‘know-how’ can track just about every move that we make through our phones, bank cards, our cars, and even the pages...

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“How your firm can think smarter” according to Daniel Kahneman

14

Jul 2016

“How your firm can think smarter” according to Daniel Kahneman

Daniel Kahneman, widely regarded as the father of Behavioural Economics, recently spoke at a conference about his troubling realization of the amount of poor thinking in organisations that traditional economic theory views as ‘rational’. If businesses should behave in the optimal manner for profit and growth, why is it that they so often do not make accurate choices to ensure that? There is a gap between the quality of the thought going into decisions and the importance of those decisions that Kahneman explains as the result of overconfidence, limited attention and other cognitive biases and psychological phenomena. In large firms...

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London, Nudgestock & Winning Gold!

06

Jul 2016

London, Nudgestock & Winning Gold!

For the last few years, an annual ritual of mine has been to completely detach from all of the projects and people around me, find the place with the fastest internet that I know of, and ‘wire in’ to the live stream of one of the most exciting, Behavioural Science conferences out there, Nudgestock. Over the years this ‘festival of behavioural science’ has had speakers explore everything from behavioural finance to evolutionary psychology. It’s one of the only places in the world where we can access, share and debate ideas from the industry’s most brilliant minds like Richard Thaler, Laurie...

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Head to Head with Hengchen Dai

01

Feb 2016

Head to Head with Hengchen Dai

Hengchen Dai is one of our favourite Behaviouralists. Currently Assistant Professor of Organisational Behaviour at the Olin Business School, Washington University in St Louis, Dai has made understanding the behaviours of ‘being human’ – at home and at work – her profession. She focuses particularly on what motivates us, how we self-regulate our goal-driven action and how to ‘nudge’ this in line with our long-term best interests. Trained at Peking University, with her Doctorate from The Wharton School at the University of Pennsylvania, Dai is fast becoming an influential leader in the field. She’s presented her work at countless universities...

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Mind, Body & Botox – Understanding Embodied Cognition & Emotional Analytics

01

Dec 2015

Mind, Body & Botox – Understanding Embodied Cognition & Emotional Analytics

 “When you’re smiling the whole world smiles with you…” – Louis Armstrong From yoga to mediation, eating clean & green to evangelism we’ve been told innumerable times in countless ways about the mind-body-soul connection – the quintessential elements to ‘being human’. But how exactly do they interact and influence our connection with others, ourselves and our world? How was the article? We appreciate your feedback



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