Company


The Launch of #Laugh – Creating Art in Space!

05

Dec 2016

The Launch of #Laugh – Creating Art in Space!

All too often today, when we think about ourselves and others, we define ourselves by difference. We focus on what makes us unique – what makes me, ‘me’ – and we tend to understand others in relation to that. In a world defined by difference – different points of view, different histories, different languages, and different lived experiences – it’s hard to think of there being anything that is truly universal… But, there is, and it’s beautiful. So, what is this dimension of human being’s social nature that transcends all politics, race, language, gender and ‘difference’ to connect us all...

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Why Psychology’s replication crisis is good for business

14

Jul 2016

Why Psychology’s replication crisis is good for business

More and more these days, companies are turning to Psychology and the Behavioural Sciences for deeper insight into what makes the minds of their clients, employees and managers tick. There have been a host of reasons for this: an ever increasing amount of competition causing a shift to a more client-centric approach to business, the rise of big behavioural data, less trust in standard economic models, and, of course, the rise of behavioural economics, pulling all its intersecting fields up with it. While it has been encouraging to watch interest in findings from these fields grow over the last few...

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“How your firm can think smarter” according to Daniel Kahneman

14

Jul 2016

“How your firm can think smarter” according to Daniel Kahneman

Daniel Kahneman, widely regarded as the father of Behavioural Economics, recently spoke at a conference about his troubling realization of the amount of poor thinking in organisations that traditional economic theory views as ‘rational’. If businesses should behave in the optimal manner for profit and growth, why is it that they so often do not make accurate choices to ensure that? There is a gap between the quality of the thought going into decisions and the importance of those decisions that Kahneman explains as the result of overconfidence, limited attention and other cognitive biases and psychological phenomena. In large firms...

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London, Nudgestock & Winning Gold!

06

Jul 2016

London, Nudgestock & Winning Gold!

For the last few years, an annual ritual of mine has been to completely detach from all of the projects and people around me, find the place with the fastest internet that I know of, and ‘wire in’ to the live stream of one of the most exciting, Behavioural Science conferences out there, Nudgestock. Over the years this ‘festival of behavioural science’ has had speakers explore everything from behavioural finance to evolutionary psychology. It’s one of the only places in the world where we can access, share and debate ideas from the industry’s most brilliant minds like Richard Thaler, Laurie...

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Looking Back

10

Dec 2014

Looking Back

I think Jeff Bezos absolutely nailed it when he said ‘you don’t choose your passions, your passions choose you’. It is not something you can just force upon yourself. The complexity of a passion is derived from a multitude of diverse influences from genes to cultural memes, most of which you simply aren’t introspective to, and therefore cannot really ever truly understand or have control over. What this means is that when it comes to your work and productivity, it is no use deliberately trying to force yourself into something that you are not intuitively interested in, just because it...

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07

Oct 2014

Our Smart Bib on eNCA’s Tech Report

eNCA’s Tech Report recently took the time to chat to us about the Smart Bib we developed for the Big Issue. With all the exciting growth in tech going on in South Africa at the moment, it really feels like a privilege to get the feature. Hopefully it’s the first of many though! See below of the video feature..   How was the article? We appreciate your feedback


Side Nudge: Using Social Proofing to Increase Tipping

26

Sep 2014

Side Nudge: Using Social Proofing to Increase Tipping

With all the fascinating findings to come out of behavioural economics and social psychology in recent times, it does surprise me that their utilization is still not common practice in areas such as business and government.  Surely if these institutions invested in understanding the psychology of their customers or the public, they would be more effective in changing the behaviour of these groups? After spending some time exploring these fields, it has become a bit clearer to me as to why this transformation has yet to get out of first gear. The tight grip that standard economics still holds is definitely...

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The Big Issue – Smart Bib – Case Study

27

Jul 2014

The Big Issue – Smart Bib – Case Study

We recently finished the first phase of a really exciting pro-bono project with The Big Issue, a social change organization based in Cape Town and the UK that has created a great entrepreneurial program to help the disadvantaged get themselves out of poverty. The initial objective of the project was to find ways to help the vendors increase magazine sales, which have been sitting at around about five sales per day per vendor. The vendors buy these magazines from the Big Issue for R10 and sell them for R20, and so selling five magazines a day gets them to R50,...

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