Data Science


Test everything: Why being wrong is right.

14

Jul 2016

Test everything: Why being wrong is right.

Full reading time 8 min.  Bold reading time 1 min. In our competitive world it’s sometimes difficult to admit to ourselves that we are not the experts of the products and services that we design: our customers are. Sure, we know how these things work technically, we understand the maths behind them or all of the features that they have. What we don’t always know is how people use these things in the real world, how it makes them feel, and what they believe would make them better. That’s why we believe in testing everything! Whether it’s an idea, a...

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“Big data is people” by Rebecca Lemov

14

Jul 2016

“Big data is people” by Rebecca Lemov

We live in the ‘petabyte era’ defined by the rapid generation of massive amounts of data. It is important to keep in mind that the source of all this new data is in fact us. The so-called ‘big data’ that experts and companies use on a daily basis for their ads, research and strategies is generated by our everyday activities, and can be traced back to almost everything that we do. In our modern technological world, those with the ‘know-how’ can track just about every move that we make through our phones, bank cards, our cars, and even the pages...

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