Exploring the Emotions


Facts Don’t Change Our Fictions

28

Oct 2016

Facts Don’t Change Our Fictions

With so much scientific evidence so readily available, it really is troubling that people still doubt the effects of climate change; still hold on so dearly to astrological signs; and still believe that vaccines cause autism. Why have our governments, social organizations and scientific leaders had so much difficultly changing people’s beliefs when the facts are so readily available? Recent research in cognitive and social psychology has the answers. It paints a clear, albeit deeply concerning, picture about the nature of belief. It demonstrates how perfectly reasonable people can come to believe completely different things even when exposed to the...

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An Empathetic Approach to Prejudice

22

Mar 2016

An Empathetic Approach to Prejudice

In the first post of this series, I unpacked implicit prejudice and how it affects all of us on a day-to-day basis. The key idea in that discussion was that, as much as we would like to believe that we can make deliberate, controlled judgments and decisions when interacting with someone, the inevitable outcome is largely the product of many underlying, intersecting associations, generalizations and preconceptions that we just aren’t consciously aware of. So, what can we do about it? To this end, it might seem reasonable to look for ways to shift judgements towards a more conscious and controlled...

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The Big(gest) Issue: ‘Smart Bibs’ combatting apathy for micro-entrepreneurs

01

Feb 2016

The Big(gest) Issue: ‘Smart Bibs’ combatting apathy for micro-entrepreneurs

Imagine a congested traffic light, beggars and vendors vying for attention, and all too many motorists avoiding their eyes. It’s not that hard is it? In fact, as South Africans, it’s something you encounter countless times a day. Apathy is defined as “not feeling or having any emotion, enthusiasm or concern”. Essentially, it is indifference, and it’s something most of us have become all too familiar with. In 2014 Gravity Ideas undertook a pro-bono project with The Big Issue Cape Town in an effort to boost the sales of these micro-entrepreneurs. In 2016 we were awarded Gold at the Nudge...

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Mind, Body & Botox – Understanding Embodied Cognition & Emotional Analytics

01

Dec 2015

Mind, Body & Botox – Understanding Embodied Cognition & Emotional Analytics

 “When you’re smiling the whole world smiles with you…” – Louis Armstrong From yoga to mediation, eating clean & green to evangelism we’ve been told innumerable times in countless ways about the mind-body-soul connection – the quintessential elements to ‘being human’. But how exactly do they interact and influence our connection with others, ourselves and our world? How was the article? We appreciate your feedback


A State of Happiness

18

May 2015

A State of Happiness

A growing area of interest, at both organizational and state levels, is happiness. Proponents argue that focusing on monetary wealth is both unsustainable and ineffective, if the primary objective of a society is to increase the happiness and well being of all of its members. In fact, a study by Ed Diener and colleagues looking at the correlation between levels of wealth and happiness in the USA since 1950 has proved just this. The study demonstrates, whilst there have been rapid increases in wealth over the fifty year period, people’s reported levels of happiness have remained relatively stagnant. This is an all too significant and familiar failure across our contemporary global society. These failed promises of wealth are why countless governments, businesses and international organisations such as the United Nations (UN) have decided to look beyond traditional economic systems and theory to fields such as behavioural science,...

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