News


The Launch of #Laugh – Creating Art in Space!

05

Dec 2016

The Launch of #Laugh – Creating Art in Space!

All too often today, when we think about ourselves and others, we define ourselves by difference. We focus on what makes us unique – what makes me, ‘me’ – and we tend to understand others in relation to that. In a world defined by difference – different points of view, different histories, different languages, and different lived experiences – it’s hard to think of there being anything that is truly universal… But, there is, and it’s beautiful. So, what is this dimension of human being’s social nature that transcends all politics, race, language, gender and ‘difference’ to connect us all...

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Brexit, Trump and lessons for local elections

01

Aug 2016

Brexit, Trump and lessons for local elections

2016 is proving a contentious and important year for voting. From Brexit, to the US presidential race, to South Africa’s municipal elections just 3 days away, the democratic project is being put through its paces. As important as it is, from a behavioural perspective voting has some inherent weaknesses. There are many cognitive biases and heuristics – mental shortcuts – impeding our making the ‘right’ choice in elections. First and foremost, they require us to think – hard, rationally and comparatively – about a whole host of important, sizable issues that most of us don’t understand let alone engage with regularly....

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The power of the youth: young South Africans’ voting behaviour

27

Jul 2016

The power of the youth: young South Africans’ voting behaviour

No moment has made the importance of the youth vote more evident than the recent Brexit referendum. Millennials – those born between 1980 and 2000 – have surpassed the baby boomer numbers of our grandparents in many countries. Millennials worldwide are also the population group least likely to vote. According to the last polls done just before the Brexit referendum, 72% of 18-24 year olds were in favour of remaining in the European Union (EU). They are also the population who’ll be most effected by the decision to leave. There are 15 million millennials in the United Kingdom (UK). Only 34% voted in the referendum. It...

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London, Nudgestock & Winning Gold!

06

Jul 2016

London, Nudgestock & Winning Gold!

For the last few years, an annual ritual of mine has been to completely detach from all of the projects and people around me, find the place with the fastest internet that I know of, and ‘wire in’ to the live stream of one of the most exciting, Behavioural Science conferences out there, Nudgestock. Over the years this ‘festival of behavioural science’ has had speakers explore everything from behavioural finance to evolutionary psychology. It’s one of the only places in the world where we can access, share and debate ideas from the industry’s most brilliant minds like Richard Thaler, Laurie...

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What to do about water?

08

Jun 2016

What to do about water?

As we saw in our first post, we are in the midst of a water crisis. A lack of water affects 4 in 10 people worldwide. 900 children under the age of five die every single day without access to clean, drinkable water. There has been a six-fold increase in water consumption in the last century alone. South Africa estimates a national deficit of 2 044 million cubic metres by 2025, under a decade away. As UN Secretary-General Ban Ki-Moon has said, “Science has spoken… Time is not on our side”. So, what is being done about it today? Water worth its...

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Head to Head with Hengchen Dai

01

Feb 2016

Head to Head with Hengchen Dai

Hengchen Dai is one of our favourite Behaviouralists. Currently Assistant Professor of Organisational Behaviour at the Olin Business School, Washington University in St Louis, Dai has made understanding the behaviours of ‘being human’ – at home and at work – her profession. She focuses particularly on what motivates us, how we self-regulate our goal-driven action and how to ‘nudge’ this in line with our long-term best interests. Trained at Peking University, with her Doctorate from The Wharton School at the University of Pennsylvania, Dai is fast becoming an influential leader in the field. She’s presented her work at countless universities...

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An Interview with Jennifer Sanasie on News24 live

26

Mar 2015

An Interview with Jennifer Sanasie on News24 live

We recently had the privilege of chatting to Jennifer Sanasie about our business and the role behavioural science can play in the South African marketing industry.   How was the article? We appreciate your feedback


07

Oct 2014

Our Smart Bib on eNCA’s Tech Report

eNCA’s Tech Report recently took the time to chat to us about the Smart Bib we developed for the Big Issue. With all the exciting growth in tech going on in South Africa at the moment, it really feels like a privilege to get the feature. Hopefully it’s the first of many though! See below of the video feature..   How was the article? We appreciate your feedback


The Big Issue – Smart Bib – Case Study

27

Jul 2014

The Big Issue – Smart Bib – Case Study

We recently finished the first phase of a really exciting pro-bono project with The Big Issue, a social change organization based in Cape Town and the UK that has created a great entrepreneurial program to help the disadvantaged get themselves out of poverty. The initial objective of the project was to find ways to help the vendors increase magazine sales, which have been sitting at around about five sales per day per vendor. The vendors buy these magazines from the Big Issue for R10 and sell them for R20, and so selling five magazines a day gets them to R50,...

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