Review Articles


“Social norms as incentives to non-automotive travel behaviour” by William Riggs

14

Jul 2016

“Social norms as incentives to non-automotive travel behaviour” by William Riggs

Most methods of travel promotion programs have a market-centered approach to nudging or incentivizing people to use alternative forms of transportation. Predominately these either involve offering financial rewards for transit and carpool systems or implementing taxing costs on private vehicle transport. This paper looks at the importance of social norms and forces such as peer pressure and societal expectations in changing people’s attitudes towards walking, cycling or taking the bus rather than driving themselves around. In recent studies it was noted that people responded more to the idea that they were being socially responsible than that they would get a gift...

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“Big data is people” by Rebecca Lemov

14

Jul 2016

“Big data is people” by Rebecca Lemov

We live in the ‘petabyte era’ defined by the rapid generation of massive amounts of data. It is important to keep in mind that the source of all this new data is in fact us. The so-called ‘big data’ that experts and companies use on a daily basis for their ads, research and strategies is generated by our everyday activities, and can be traced back to almost everything that we do. In our modern technological world, those with the ‘know-how’ can track just about every move that we make through our phones, bank cards, our cars, and even the pages...

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“How your firm can think smarter” according to Daniel Kahneman

14

Jul 2016

“How your firm can think smarter” according to Daniel Kahneman

Daniel Kahneman, widely regarded as the father of Behavioural Economics, recently spoke at a conference about his troubling realization of the amount of poor thinking in organisations that traditional economic theory views as ‘rational’. If businesses should behave in the optimal manner for profit and growth, why is it that they so often do not make accurate choices to ensure that? There is a gap between the quality of the thought going into decisions and the importance of those decisions that Kahneman explains as the result of overconfidence, limited attention and other cognitive biases and psychological phenomena. In large firms...

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