Test everything: Why being wrong is right.


Jul 2016

Test everything: Why being wrong is right.

Full reading time 8 min.  Bold reading time 1 min. In our competitive world it’s sometimes difficult to admit to ourselves that we are not the experts of the products and services that we design: our customers are. Sure, we know how these things work technically, we understand the maths behind them or all of the features that they have. What we don’t always know is how people use these things in the real world, how it makes them feel, and what they believe would make them better. That’s why we believe in testing everything! Whether it’s an idea, a...

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