Side Nudge


The Big Issue SA Smart Bib 3.0

15

Dec 2016

The Big Issue SA Smart Bib 3.0

Background The Big Issue is a socially responsible non-profit organisation (NPO) that enables currently unemployed and economically marginalized adults to take control of their own lives, and to (re-)gain invaluable skills, confidence, and a sense of dignity and self-worth through micro-entrepreneurial and self-development programmes. They sell these otherwise unemployed entrepreneurs The Big Issue magazines at just above cost price – locally at R10 –  and encourage them to sell them across Cape Town for R20, enabling vendors to draw R10 profit for every magazine sold. While The Big Issue South Africa operates solely out of the greater Cape Town area,...

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The power of the youth: young South Africans’ voting behaviour

27

Jul 2016

The power of the youth: young South Africans’ voting behaviour

No moment has made the importance of the youth vote more evident than the recent Brexit referendum. Millennials – those born between 1980 and 2000 – have surpassed the baby boomer numbers of our grandparents in many countries. Millennials worldwide are also the population group least likely to vote. According to the last polls done just before the Brexit referendum, 72% of 18-24 year olds were in favour of remaining in the European Union (EU). They are also the population who’ll be most effected by the decision to leave. There are 15 million millennials in the United Kingdom (UK). Only 34% voted in the referendum. It...

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“Social norms as incentives to non-automotive travel behaviour” by William Riggs

14

Jul 2016

“Social norms as incentives to non-automotive travel behaviour” by William Riggs

Most methods of travel promotion programs have a market-centered approach to nudging or incentivizing people to use alternative forms of transportation. Predominately these either involve offering financial rewards for transit and carpool systems or implementing taxing costs on private vehicle transport. This paper looks at the importance of social norms and forces such as peer pressure and societal expectations in changing people’s attitudes towards walking, cycling or taking the bus rather than driving themselves around. In recent studies it was noted that people responded more to the idea that they were being socially responsible than that they would get a gift...

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London, Nudgestock & Winning Gold!

06

Jul 2016

London, Nudgestock & Winning Gold!

For the last few years, an annual ritual of mine has been to completely detach from all of the projects and people around me, find the place with the fastest internet that I know of, and ‘wire in’ to the live stream of one of the most exciting, Behavioural Science conferences out there, Nudgestock. Over the years this ‘festival of behavioural science’ has had speakers explore everything from behavioural finance to evolutionary psychology. It’s one of the only places in the world where we can access, share and debate ideas from the industry’s most brilliant minds like Richard Thaler, Laurie...

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The behaviourial barriers to going green: Mapping the water crisis

30

May 2016

The behaviourial barriers to going green: Mapping the water crisis

What if this was the last drop? Humans are made up of over 70% water. Earth is too. On the ‘blue planet’ it’s hard to comprehend that one fifth of the world lives in water-scarce areas. That ¼ of the world’s population face water shortages due to insufficient infrastructure. That over 900 million are without reliable access to water, or that 36 million of those reside in Africa alone. By 2025 1.8 billion people will face absolute water scarcity; there just won’t be any left. Actually, that’s one of the biggest problems with encouraging pro-environmental behaviours, from basic recycling to...

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No Butts: breaking the habit

18

Apr 2016

No Butts: breaking the habit

As you may have gathered from the last post, quitting smoking can be tough. But, it doesn’t have to be. And it’s got a lot less to do with the cigarettes themselves than we think. Nicotine is addictive, but smoking is 10% nicotine and 90% habit. After just 3 days all nicotine is out of your body. In other words, if you make it 3 days you can be smoke-free for a lifetime; the rest is just you against your habit. “If you want to achieve your goals, don’t focus on them”. That’s Reggie Rivers’ advice at least. It seems illogical, it’s the...

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No Butts: smoking on the brain

25

Feb 2016

No Butts: smoking on the brain

It’s dirty, it stinks, it hurts your throat, it tastes bad, it kills your taste buds, your sense of smell, it’s harmful to others, it rots and stains your teeth, it gives you bad breath, it affects your breathing, it gives you wrinkles, it shortens your life, it makes you age faster, it clogs up your lungs, it wastes your money, it wastes your time, it stains your fingers, it strains your heart, it dictates your schedule… Sound like something you should be doing so often? But you knew all that already, didn’t you. Anyone want a smoke? The neuroscience...

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The Big(gest) Issue: ‘Smart Bibs’ combatting apathy for micro-entrepreneurs

01

Feb 2016

The Big(gest) Issue: ‘Smart Bibs’ combatting apathy for micro-entrepreneurs

Imagine a congested traffic light, beggars and vendors vying for attention, and all too many motorists avoiding their eyes. It’s not that hard is it? In fact, as South Africans, it’s something you encounter countless times a day. Apathy is defined as “not feeling or having any emotion, enthusiasm or concern”. Essentially, it is indifference, and it’s something most of us have become all too familiar with. In 2014 Gravity Ideas undertook a pro-bono project with The Big Issue Cape Town in an effort to boost the sales of these micro-entrepreneurs. In 2016 we were awarded Gold at the Nudge...

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Side Nudge: Using Social Proofing to Increase Tipping

26

Sep 2014

Side Nudge: Using Social Proofing to Increase Tipping

With all the fascinating findings to come out of behavioural economics and social psychology in recent times, it does surprise me that their utilization is still not common practice in areas such as business and government.  Surely if these institutions invested in understanding the psychology of their customers or the public, they would be more effective in changing the behaviour of these groups? After spending some time exploring these fields, it has become a bit clearer to me as to why this transformation has yet to get out of first gear. The tight grip that standard economics still holds is definitely...

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