Looking Back

10

Dec 2014

Looking Back

I think Jeff Bezos absolutely nailed it when he said ‘you don’t choose your passions, your passions choose you’. It is not something you can just force upon yourself. The complexity of a passion is derived from a multitude of diverse influences from genes to cultural memes, most of which you simply aren’t introspective to, and therefore cannot really ever truly understand or have control over. What this means is that when it comes to your work and productivity, it is no use deliberately trying to force yourself into something that you are not intuitively interested in, just because it...

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The Gravity Student Program

13

Nov 2014

The Gravity Student Program

Earlier in the year we spent a week with the Red & Yellow post-graduate students, teaching them about behavioural economics and social psychology, and how to apply the findings from these fields to marketing, communications and design. It was an incredible experience from our side, and in terms of the feedback we got, it seemed the students thoroughly enjoyed it too. Upon finishing, we felt that there was more we could offer the students, especially from a practical perspective, as the module was largely orientated around the theories, insights and important ideas within the field. This pushed us to set...

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07

Oct 2014

Our Smart Bib on eNCA’s Tech Report

eNCA’s Tech Report recently took the time to chat to us about the Smart Bib we developed for the Big Issue. With all the exciting growth in tech going on in South Africa at the moment, it really feels like a privilege to get the feature. Hopefully it’s the first of many though! See below of the video feature..  


Side Nudge: Using Social Proofing to Increase Tipping

26

Sep 2014

Side Nudge: Using Social Proofing to Increase Tipping

With all the fascinating findings to come out of behavioural economics and social psychology in recent times, it does surprise me that their utilization is still not common practice in areas such as business and government.  Surely if these institutions invested in understanding the psychology of their customers or the public, they would be more effective in changing the behaviour of these groups? After spending some time exploring these fields, it has become a bit clearer to me as to why this transformation has yet to get out of first gear. The tight grip that standard economics still holds is definitely...

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The Big Issue – Smart Bib – Case Study

27

Jul 2014

The Big Issue – Smart Bib – Case Study

We recently finished the first phase of a really exciting pro-bono project with The Big Issue, a social change organization based in Cape Town and the UK that has created a great entrepreneurial program to help the disadvantaged get themselves out of poverty. The initial objective of the project was to find ways to help the vendors increase magazine sales, which have been sitting at around about five sales per day per vendor. The vendors buy these magazines from the Big Issue for R10 and sell them for R20, and so selling five magazines a day gets them to R50,...

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